HEINEKEN Beer Challenge

We were asked to think of a concept to make HEINEKEN employees around the world more aware of the many positive aspects of beer.

We created a playful quiz book, containing true-or-false questions and answers.

We designed a layout that was both consistent and flexible. In cooperation with the communication departments of the operating countries, we adapted the contents to the local culture. And we used texts, images and brands that are relevant to the local context. In the end, we completed 28 language versions, including Mandarin and Arabic.