What are 'Green Fridges'?

To serve a refreshing beer, cooling is essential. But cooling represents a significant part of the total carbon footprint. As a part of HEINEKEN's approach to sustainability, HEINEKEN aims to reduce the carbon footprint by developing and (re)placing only 'green' fridges. 

We designed the visual concept, developed the script in cooperation with HEINEKEN and created all animations.

The music and sound effects were composed by Harjan Deddens.