A serious game to launch new leadership

An international group of 120 managers of agricultural company Kramp, gathered in the Netherlands. The company‘s new strategy was presented to them, with a new vision on leadership. The meeting was the launch of an international coaching programme. In our serious game, consisting of eight games in sixteen rooms, they experienced the eight leadership areas. 14 teams were formed, accompanied by 14 coaches. They were activated instantly, they even became really enthusiastic and the experience sparked some good reflections.

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We were asked to design and produce this game, from scratch, by De Droomfabriek.