What are ‘Green Fridges’?

To serve a refreshing beer, cooling is essential. But cooling represents a significant part of the total carbon footprint. HEINEKEN aims to reduce the carbon footprint by developing and (re)placing only sustainable, ‘green’ fridges. 

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We designed the visual concept, developed the script in cooperation with HEINEKEN and created all animations.

The music and sound effects were composed by Harjan Deddens.