Other projects on sustainability
Fit at work
For HEINEKEN, sustainability also means the vitality of people. Aimed at all employees of HQ Amsterdam, HEINEKEN has created FIT, to encourage and facilitate a healthy lifestyle. The campaign consisted of many activities, like the promotion of healthier lunches, more walking and bike riding, a Quit Smoking programme, distribution of water bottles, a mindfulness training, a Vitality Check and a FIT Together challenge.
To make all activities and communication coherent, we’ve created the FIT branding. The initiative was received enthusiastically, and many employees took part in various activities.