Fit at work

For HEINEKEN, sustainability also means the vitality of people. Aimed at all employees of HQ Amsterdam, HEINEKEN has created FIT, to encourage and facilitate a healthy lifestyle. The campaign consisted of many activities, like the promotion of healthier lunches, more walking and bike riding, a Quit Smoking programme, distribution of water bottles, a mindfulness training, a Vitality Check and a FIT Together challenge.

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To make all activities and communication coherent, we’ve created the FIT branding. The initiative was received enthusiastically, and many employees took part in various activities.