Brewing a Better Future

In 2010, HEINEKEN asked us to develop the internal branding for HEINEKEN’s sustainability programme.

 

We developed a visual language, with imagery that employees around the globe can relate to. The concept: people (of many colours) all contribute to the various aspects of sustainability. Together they build the programme’s name: Brewing a Better Future.

 

The visual language is very versatile, it can be applied to many media. It was adapted by communication departments and their agencies in HEINEKEN markets worldwide. It became the foundation of the current programme, Brew a Better World.