A strategy that fits on a coaster
HEINEKEN asked us to create a visual framework for Brew a Better World, its global sustainability strategy. The strategy is built around three pillars and seven ambition areas.
The footprint of the Heineken bottle becomes the core of the visual identity, while the strategy itself was conceived to fit on a beer coaster. Starting from the product and gradually zooming out, the coaster and its wider context come into view. This reinforces the narrative about moderation, social connection and our environment.
We designed a circular logo based on the Heineken bottle footprint. Around it, within the format of a beer coaster, we visualised the strategy's pillars and ambition areas. This turns the strategy into a tangible object that can be applied in various ways.
The new strategy was presented to all HEINEKEN employees worldwide.
We co-wrote, directed, and edited the video. The outward motion connects the product to its context in multiple sequences. It shows the engagement of HEINEKEN in various areas around the world.
We maintained a consistent visual language in other media, such as the interactive strategy booklet.
In collaboration with
